Sustainability
& FAIRTRADE
WHILE THE WHIRL PRODUCES QUALITY COFFEE, IT CONTRIBUTES TO FAIR INCOME DISTRIBUTION
Turkey’s local coffee brand with a Fairtrade Certification:
Every day, around 1.6 billion cups of coffee are brewed worldwide. More than 125 million people globally earn their living from coffee, yet many cannot secure a reliable income from this beloved and valuable crop. In response, an alternative globalisation movement aiming to assist producers in developing countries and promote sustainability was developed: Fairtrade. This market-oriented social initiative, created to solve the problem of workers in the agricultural sector, particularly coffee laborers, embodies the right for the conscious consumer to engage in fairtrade. In Turkey, The Whirl is among the local coffee producers that hold a Fairtrade certification. Operating in accordance with ethical trade principles, The Whirl ensures fair income for producers, contributing to the development of communities.
The Fairtrade certification is assessed by an independent and rigorous auditor and awarded to companies that meet the Fairtrade Standards. The Whirl, with its bold initiatives in the conservation of natural resources, community development, and ethical trade, highlights that quality coffee can be enjoyed by everyone through the “Fairtrade” approach.
Turkey’s local coffee brand, holding a Fairtrade Certification, supports farmers and workers in improving their lives and building a better future. Focusing on creating value based on sustainability, The Whirl, despite having started its journey just three years ago, is making agriculture sustainable for farmers by taking concrete steps towards a more positive and sustainable world and working directly with the same farmers.
Fairtrade enables farmers and workers to have more control over their lives and decide how to invest in their futures. Coffee enthusiasts who choose Fairtrade certified products contribute to building a better quality of life for farmers, their families, and their communities
Loring Smart Roast
The Loring Smart Roast machine holds a pioneering position in sustainable coffee roasting technology and is designed with an environmentally friendly approach. Compared to traditional roasting methods, this machine significantly reduces energy consumption and emissions.
Its unique design minimises waste while preserving the perfect flavour of roasted coffee beans. Equipped with innovative filtering systems and emission control technology, the Loring Smart Roast prevents the release of harmful substances into the atmosphere during the roasting process.
Handcrafted in Northern California, the “Loring Smart Roast” energy-efficient coffee roasting machine is known as one of the world’s “greenest” coffee roasters, renowned for producing delicate and exceptionally clean flavours. The Whirl embarked on its journey to demonstrate that it’s possible to enjoy high-quality coffee while being mindful of the planet, merging individual stories and experiences into a coffee community today. By using the Loring Smart Roast, The Whirl combines quality coffee with stylish design, along with machine investment and technical service.