ABOUT US

,


THE WHIRL ROASTERY STORY

Tracing its origins back centuries to Ethiopia and continuing through Yemen, coffee’s journey is a storied one. Historical accounts suggest that in the 16th century, Özdemir Pasha, the then Governor of Yemen, introduced coffee to Istanbul, the capital of the Ottoman Empire. It was from there that Venetian traders helped spread this beloved beverage across Europe. Coffee’s rise to popularity in Istanbul can be attributed to its positioning as a “Sufi” drink in dervish lodges. It is said that after their day’s work, Sufis would gather together in the evenings to drink coffee, using its energising and satiating effects to support their spiritual practices.  

Coffee’s link to Sufism extends beyond tradition; the art of coffee-making and the Sufi’s spiritual path both require perseverance, patience, and care. It is in this spirit that The Whirl brand emerged, honouring the legacy of the Sufis and the coffee that spread from these lands to the world. By selecting the finest beans and employing modern roasting techniques, we ensure each batch is roasted with the utmost care and passion, presenting our consumers with unmatched quality. 

Our “Loring Smartroast” coffee roasting machine, handcrafted in Northern California, produces exceptionally clean and delicate flavours, and is recognised as one of the most eco-friendly roasting machines in the world. 

Our Chief Roaster, who ranks among the world’s top roasters, infuses each batch of our coffee with love and expertise. These coffees, recognised and rated highly by leading coffee experts, are constantly evolving, with new selections introduced annually. The Whirl Roastery stands out as one of Turkey’s most productive roasting facilities, having substantially expanded its operations over the last three years. Beyond roasting, The Whirl Roastery serves as a communal space where all are welcome to purchase our products, enjoy a delicious cup of coffee, and relax. 

truly blended color

HOTEL RESTAURANT CAFE


RETAIL


THE WHIRL ACADEMY


PROFESSIONAL TRAINING 


These courses form part of the Coffee Skills Program and have been globally accredited by the Specialty Coffee Association (SCA). The programs, managed by the SCA and taught by our Authorised SCA Trainers (ASTs), offer education for every stage of your career.

ptraining
services 01

COFFEE ENTHUSIASTS WORKSHOP


If the various types of coffee and equipment used in speciality coffee sounds like foreign language to you, then our workshops have you covered. Our advanced workshop is designed to enrich both your knowledge and skills, covering coffee’s journey from bean to cup and offering a comprehensive guide to a variety of brewing techniques and recipes. 

consultancy


We provide assistance at every stage, from accurately assessing your venue’s needs, setting up the general infrastructure, and offering coffee training, to providing design assistance and identifying your equipment requirements.

services

CONTACT


WHIRL FOOD AND TRADE JOINT STOCK COMPANY

Tax Office : Beşiktaş 
Tax Number73 00571912
MERSİS Number07300571911200001
Head Office : Nisbetiye Mah. Aydın Sk. No:12, Beşiktaş / IST
Roastery : Maslak Mah. AOS 2. Kısım 6. Sk. No:144, Sarıyer/IST
Telephone+90 (212) 924-1200
Fax : +90 (212) 924-1299