Every day, around 1.6 billion cups of coffee are brewed worldwide. More than 125 million people globally earn their living from coffee, yet many cannot secure a reliable income from this beloved and valuable crop. This is where Fair Trade comes in. Fair Trade empowers farmers and labourers to have more control over their lives and decide how to invest in their futures. By choosing Fair Trade certified products, coffee enthusiasts are helping build a better quality of life for farmers, their families, and communities. The Whirl takes pride in being the only local coffee brand in Turkey with Fair Trade certification, and the concrete steps we have taken to help farmers and labourers improve their lives and build a better future. 

Sustainability is not just a buzzword for us; it’s the guiding principle. At The Whirl, we aim to reflect our socially responsible mindset and high environmental awareness in our business. We take bold steps for the benefit of all in with these steps, we aim to be a pioneer in sustainable practices and to fulfil our responsibility to future generations.

For a sustainable coffee industry

As the only local coffee brand in Turkey with Fair Trade certification, we work in accordance with ethical trading principles, which includes providing fair income to farmers and contributing to community development.

Fair Trade gives coffee enthusiasts the opportunity to contribute to a sustainable future through their daily consumption habits. We are inspired by those who choose to become a part of this meaningful initiative by choosing The Whirl brand.  By purchasing Fair Trade certified products, our consumers support farmers and labourers to improve their lives.  It is through these choices that important steps are taken towards building a fairer world for future generations.

Our greatest desire is to inspire the communities in which we work. The principle of respect for individuals, communities, and nature is at the core of The Whirl’s value creation process, and efforts towards sustainable practices continue in parallel with our sustainable development goals. The Whirl’s efforts towards sustainability embodies our vision of the responsibilities a company should have to address the challenges the world faces. By shaping our business in line with sustainable and ethical principles, we emphasise the importance of Fair Trade. Through our commitment to sustainability and Fair Trade, we seek to show that quality coffee can and should be produced in harmony with our planet. Join us in enjoying a cup of coffee that tastes good and does good.